Benihana Director of Marketing - Full-Time in Aventura, Florida

ID 2018-12634
# of Openings 1
Category Marketing
Doing Business As Benihana National Corp
Business Unit Benihana National Corp.
Position Type Full-Time

Overview

The Director of Marketing, under the general direction of the VP of Marketing, is responsible for leading and developingthe marketing strategy for the Benihana, Samurai and Haru brands including all advertising, public relations, social media, promotions, agency management, email club management, brand standards and field communications.

Responsibilities

  • Assist Vice President of Marketing in designing, implementing, and reporting on all marketing initiatives.

  • Manage budget / forecasting of spend.

  • Manage vendors and corporate relationships including, but not limited to, agencies, gift card vendors, delivery partners, photographers, printers, charities and media.

  • Ensure consistent communication of brands’ image, tone and position internally and externally.

  • Manage field marketing overseeing two direct reports.

  • Serve as primary contact for domestic and international franchisees.

  • Develop, oversee and execute all promotions and special events to increase traffic and revenue including the development of all marketing collateral.

  • Develop, lead and implement the media strategy including, but not limited to, email marketing, SEM, SEO, paid social, display, etc.

  • Approve all social media messaging for the brands.

  • Manage special projects requested by Vice President of Marketing.

Qualifications

  • BA/BS in related field with ten plus years in related experience, preferably restaurant marketing background.

  • Travel, including overnight stays may be required up to 25% of the time.

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